What is Programmatic Advertising?
Programmatic advertising is the automated buying and selling platform for online advertising. In other words, It is a AI brain for advertising that decide what to show, whom to show, where to show and what to show.
That means no more wasted money buying ads from sites that your target audience doesn’t visit. it’s the use of algorithm to engage in the process of buying, placing, measuring, and optimizing online ads.
What are the benefits of Programmatic Advertising?
Here are some advantages of programmatic advertising:
- Support Multiple ad Exchange
- Provides Transparency
- Real-Time Reporting
- Advanced Reporting
- Analytical Visualization
- Maximum Relevancy
Programmatic Advertising channels
Here are the types of programmatic advertising channels that used for marketing.
- Display Ads
- Video Ads
- Social Media Ads
- Audio Ads
- Native Ads
- Digital Out-of-Home Ads
To start your Programmatic Advertising campaign, contact us now!