What is Geo-Fencing marketing?
Geofencing marketing is an effective advertising strategy businesses can use to engage their audience using geo targeted location. Mobile phone plays a vital role in geo-fence marketing. Most people have smartphones that allow them to receive relevant messages when they reach the business location or in fence.
This location-based marketing strategy allows customers to be given information by sending relevant information to smartphone users who enter your predetermined boundary.
How does Geo-Fencing work?
In the past, businesses were limited to interacting with their customers through their websites, mailers, and advertisements. While these mediums remain an important part of marketing plans, they are no longer enough to personalize and attract the modern customer. Geofencing marketing allows businesses to interact directly with customers on their smartphones by delivering targeted messages as users enter a certain geographic area.
Geofencing Marketing is a new way to reach customers and passersby at the precise time they enter your business’s proximity. The technology uses GPS signals to allow marketers to target their audience and deliver messages based on the customers’ geographic location. By using geofencing, you can increase customer satisfaction and target specific places.
This is all possible through geofencing marketing, where messages are sent whenever customers cross any app-defined zones such as your business’s perimeter, parking lot, and other places where customers venture.
Geo-fenced marketing is an innovative way of targeting customers based on where they are. Location-based marketing such as geofencing provides businesses with a unique opportunity to engage and interact with customers.
What are the benefits of Geo-Fencing marketing?
Let’s talk about the geofencing benefits for any business. Here are some benefits of geofencing marketing:
- Increase customer loyalty
- Optimize impressions & conversions
- Boost user engagement rate
- Increase local sales
- Easy data gathering
- Boost brand awareness
To start your Geo-Fencing Marketing campaign, contact us now!