Using social media marketing into content marketing brings more reach and in turn, allows you to save your ad budget. With huge audiences, creating catchy and connecting videos exclusively for Facebook works on one of the principles of content marketing.
What do the numbers tell about social media marketing and why is it important to incorporate it in your digital marketing strategy? Digital marketing provides vast exposure as compared to offline or physical marketing strategies. 4.57 billion people are regular internet users on this globe and 3.96 billion of them are active on social media platforms, this is where they spend their time and money irrespective of their location and distance from you.
The average social media ad expense per user visiting on mobile and desktop is also forecasted to further divide within the next 5 years. The average expense is predicted to be $111.82 on mobile users vs $21.53 on the desktop user. These average costs are expected to be $ 154.03 and $22.6814 respectively. Other social media platforms such as YouTube are also effective as it is a great source to publish videos. Making users consume videos on YouTube is the most engaging form of content marketing considering its user base and penetration rate. Currently, YouTube is at the 2 number, just behind Facebook, having 2 billion users with a penetration rate of 61%. Let’s connect with out social media marketing expert to boost your brand awareness and maximize ROI.