By push notification marketing, businesses can welcome the user to their business, direct them to social media channels, engage them with promotional or interactive content, and build a trust base.
Push notification is another growing form of digital marketing. This method is targeted to smartphone users only – although 3 billion people as of today are not using a smartphone and cannot be marketed using this method. This number of cellular phone users is projected to increase by thousands each year.
Knowing that push notifications are a standalone type of tactic, but they can be embedded into your comprehensive marketing strategy to connect with customers in a more personalized way. As of 2019, the average smartphone users receive 46 push notifications per day with a 53.3% opt-in rate across all devices. Android users are automatically enrolled in an opt-in delivered to them with 91.1% while iOS users have to willingly opt-in with a 43.9% opt-in rate.