Native ads are good to be included in your digital marketing strategy because they help target internet users who have either opted out or don’t trust online ads. As a matter of fact, 80% of North American adults have some kind of ad-blocking applications installed. Thus, publishing native ads that will resonate with a consumer’s feed and don’t feel annoying is the best way to interact with them, more than other ads if compared. Stating a fact, users spend almost nearly the same time on reading editorial content (2 seconds) and native ads (1 second). Additionally, a study by the digital marketing company Outbrain shows that 70% of people prefer knowing a product by reading content than other traditional ads, 53% view native ads more than banner ads, native ads boost purchase intent by 18% with a click-through rate of 40 times higher than that of classic ads.
We use analytics tools and search data to target the right audience for your ad campaign. Its help to maximize the relevant audience and CTR and ultimately optimize the cost.
Design is the most important aspects elements to attract and engage audience. Customized design based on various platforms that makes a campaign successful.
Distribute your native add to the right channels & platforms to make your campaign successful and monitors and evaluates campaign’s effectiveness and optimizes for better results.
Companies are accepting native ads now. Since 2016, native ad spending has expanded from $16.68 billion to $52.75 billion in the US alone. Three out of every four digital marketing companies offer native advertising on their website. $1% of brands are using native ads in their extensive digital marketing efforts, and 90% of the businesses are either planning to or have started their native advertisement. While PPC ads increase brand awareness by 46%, they have shown the potential to have a strong ROI. Businesses are making $2 on an average in revenue for spending $1 on Google Ads. To maximize the campaign ROI contact our native advertising expert.