Native ads are good to be included in your digital marketing strategy because they help target internet users who have either opted out or don’t trust online ads. As a matter of fact, 80% of North American adults have some kind of ad-blocking applications installed. Thus, publishing native ads that will resonate with a consumer’s feed and don’t feel annoying is the best way to interact with them, more than other ads if compared. Stating a fact, users spend almost nearly the same time on reading editorial content (2 seconds) and native ads (1 second). Additionally, a study by the digital marketing company Outbrain shows that 70% of people prefer knowing a product by reading content than other traditional ads, 53% view native ads more than banner ads, native ads boost purchase intent by 18% with a click-through rate of 40 times higher than that of classic ads.
Companies are accepting native ads now. Since 2016, native ad spending has expanded from $16.68 billion to $52.75 billion in the US alone. Three out of every four digital marketing companies offer native advertising on their website. $1% of brands are using native ads in their extensive digital marketing efforts, and 90% of the businesses are either planning to or have started their native advertisement. While PPC ads increase brand awareness by 46%, they have shown the potential to have a strong ROI. Businesses are making $2 on an average in revenue for spending $1 on Google Ads. To maximize the campaign ROI contact our native advertising expert.